from "Why the Pilgrims Were Hot and Bothered" by Leah Garchik in the San Francisco Chronicle, March 17, 1995.

At a meeting of the American Psychosomatic Society in New Orleans early this month, neurologist Alan Hirsch of the Smell & Taste Treatment and Research Foundation in Chicago presented his findings.

"Perfumes have been used for centuries to elicit sexual arousal," said Hirsch, "yet no scientific study has ever been conducted to prove their effectiveness. We set out to explore the effects of odors on penile blood flow with the hope that positive results would aid in the treatment of impotence."

Subjects wore masks scented with an array of odors. The combinations found to be most effective in increasing penile blood flow were lavender and pumpkin pie, doughnut and black licorice, and pumpkin pie and doughnut. Older men, Hirsch found, were most turned on by vanilla.


From "The Effects of Odors on Penile Blood Flow", a study conducted by Dr.Alan Hirsch, the neurological director of the Smell & Taste Treatment and Research Foundation in Chicago. Hirsch gave male volunteers masks scented with a variety of odors and odor combinations, and then recorded the men's level of sexual arousal, as measured by penile blood flow. According to Hirsch, the results show that scents may be used "not only to arouse sexual partners" but also to treat impotence.



Lavender and pumpkin pie			40%
Doughnut and black licorice			32%
Pumpkin pie and doughnut			20%
Orange						20%
Lavender and doughnut				18%
Black licorice					13%
Black licorice and cola				13%
Doughnut and cola				13%
Buttered popcorn				 9%
Vanilla						 9%
Musk						 8%
Cola						 7%
Doughnut					 7%
Peppermint					 6%
Cheese pizza					 5%
Roasting meat					 5%
Parsley						 5%
Cinnamon buns					 4%
Green apple					 4%
Rose						 4%
Strawberry					 4%
Oriental spice					 4%
Baby powder					 3%
Chocolate					 3%
Pink grapefruit					 3%
Cranberry					 2%

--from "More Pie, Baby?", Harper's Magazine, September 1995

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